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12.11.2009

Conferences on Tourism in Álava

www.leizaola.org/turismoa



Day: 25th November, Palacio Europa Jauregia, Room Sorginetxe.
Avenue de Gasteiz. Vitoria-Gasteiz.


Hours:17 - 20.15



Wednesday 25th November 2009
Wine Culture.



16:00 Welcoming attendees, distribution of papers and documents.



16:45 Official Opening


• Dña. Pilar Zorrilla, Vice councillor of Commerce and Tourism for the Basque Government

• Dña. Isabel Muela, Director of Tourism for the Basque Government.

• Dña. Isabel Martínez, Councillor of Economic Promotion. City council of Vitoria-Gasteiz.

• Dña. Ana Lasarte, Manager of the Department of Congress and Tourism. City council of Vitoria-Gasteiz.

• D. José Antonio Dorronsoro, Member of Jesus Maria de Leizaola Elkargoa.


17:00 Speech. “From the vineyard and wineries, to focusing on performances of the last generation and the excellence of a carefully selected wine. The experience with the González - Byass group”


Presented by: Dña. Beatriz Vergara, Manger of Wine Culture for the González – Byass group, Spain.



18:00 Coffee Break



18:15 Round Table. “Improving destinations. Single activities and offers combined to enhance the charm of products from Rioja, Álava”



Taking part;

• Dña. Inés Cibrián, Manager of Alava Incoming.

• A representative of wineries Luis Cañas. (*)

• D. Jorge Martínez, Manager of Catavinum. (*)

• A representative from the Compañía Vinícola Norte de España, CVNE. (*)

• D. Alfonso Luis González, President of Cuadrilla Rioja, Alavesa. (*)



20:15 End of Round Table and the first session of conferences.




Thursday 26th November 2009, Wine Culture (II)


15:30 Depart to Laudio by coach


16:30 Arrive at the Basque Museum of Gastronomy


17:00 Talk on Wine



The smell of wine in meals

• Matching: contrast or harmony

• Drinking without eating . . . is wine already a part of a complete palate?



The taste of fermentation in the history of humanity
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• Wine is fermentation

• Other food in our culture

• Food in other cultures

• The ‘Kimchi’ . . . Korea: leaders in health

• Soya Salsa

• The ‘Katsouboshi’ . . . the Japanese wonder


Floral aromas

• Lyophilisation

• What it is

• Unbelievable aromas



Universal Flavours

• Those that are liked all around the world

• The history of the palate


Presented by: D. Fernando Canales, Restaurateur

D. Paul Ibarra, responsible for I+D, the Etxanobe restaurant in Bilbao


18:15 Break



18:30 Visit to the museum and tasting products



19:45 Presentaion of certificates and closing ceremony for the conference.



20:15 Depart to Vitoria-Gasteiz by coach



21:00 Arrive in Vitoria-Gasteiz. End of conferences.